Wednesday, May 11, 2011

InMarket: Monetizing your apps made easy

InMarket makes it incredibly easy to start making money with your AIR applications. InMarket provides a central mechanism to distribute, monetize and manage applications across various channels. In just a couple of easy steps and only a couple of lines of code you’ll be able to add a complete payment and licensing solution to your application.
Once your application is ready you can submit it to the InMarket Portal. InMarket will then submit your application to multiple application stores. Adobe is working with several store partners to provide the widest distribution possible for your applications across devices. Intel AppUp and the AIR Marketplace are the first stores that are supported and we’ll keep adding new stores once they become available. These stores will not only be available on laptops and netbooks but also on tablets, mobile phones, TVs, and set-top boxes. You can also just distribute the application on your own website using an AIR install badge.
One of the biggest benefits of InMarket is that you only need to remember one URL and login/password. If you have an update to your application you can just submit it to the InMarket Portal instead of having to update the file on all the different stores you published it on. The portal also has all the information available about your app and your revenue.
InMarket also allows you to create trial versions of your application. These trial versions can be time based or feature based. You can have a time based trial that gives the user full access to the app for a number of days or disable some of the features of the app until the user buys a license.
For instance, a feature based trial for a game could be one free level. If you want to play more you have to buy the app.
If you wanted you could even build an application that shows a “nagscreen” every x minutes to prompt the user to buy your app.
Adding InMarket to your application is also really easy. The InMarket portal will tell you exactly what you need to do and will even generate the necessary code.
If you sign up for InMarket today we’ll also give you a free code-signing certificate that you can use to sign your applications. You receive 70% of the sales revenue; Adobe and its partners take care of credit card processing, hosting, and marketing.
For more information and registration go to adobe.com/go/inmarket.

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